Sustainability
At Matthew James, we believe that premium decorating shouldn’t come at the expense of the planet. As a modern decorating business, we know our work impacts not just the surfaces we transform, but the world we all share which is why sustainability isn’t just a buzzword for us — it’s built into how we operate every day.
We’re proud to be a Carbon Neutral Britain™ Business Plus member, which means we’re actively doing more than just minimising our impact we’re positively contributing to global environmental efforts. Through this partnership, we plant 30 trees every month and offset 20 tonnes of CO₂ emissions annually, going beyond neutral and pushing towards being carbon positive.
By choosing us, you’re working with a company committed to sustainability not just in words, but in measurable outcomes. We proudly display our Carbon Neutral Britain badge and share updates on the positive environmental work your business contributions help make possible.
Eco-Friendly Paint Options
In addition to offsetting our own carbon footprint, we offer eco-conscious paint options as part of our standard service. We know homeowners increasingly value healthier indoor environments and sustainable materials and so do we.
One standout product we use is Tikkurila Optiva Nature, a bio-based, water-borne paint with zero VOCs (volatile organic compounds). This revolutionary formula replaces around 30% of traditional fossil-based ingredients with plant-derived materials, reducing reliance on finite resources while maintaining the high performance and durability you expect in professional decorating.
Optiva Nature paints are also eco-certified with labels such as the Nordic Swan Ecolabel and are approved by allergy and asthma federations, making them a healthier choice for indoor spaces especially in homes with children, pets, or sensitive occupants.
